Introducing
Burberry Hero Eau De Parfum
Embrace your extraordinary with our intense new fragrance, joining the Burberry Hero family. Adam Driver exudes the instinctive spirit of Hero Eau de Parfum, exploring new spaces and challenging stereotypes.
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Directed by Jonathan Glazer and captured by Mario Sorrenti, the campaign challenges the traditional stereotypes of masculinity, bringing a horse and a man together to create a modern myth amongst an awe-inspiring landscape, exploring our codes of duality and the power of the animal kingdom.
Through this vivid mythological metaphor, we delve into the story of someone leaping into the unknown, overcoming challenges and transforming into something new, while remaining true to himself.
Burberry Hero Eau de Parfum presents a man on a journey to self-discovery. An explorative spirit, with a centred sensibility. His energy exudes tender soulfulness, expressed by the presence of the horse, a powerful creature that represents our hero’s strength. Instinctive yet at ease, he is able to express the many parts of his character.
An Intense Fusion of Profound Sensuality
Burberry Hero Eau de Parfum opens with the vibrant scent of pine needles blended with benzoin and incense over a signature base of a warm trio of cedarwood oils, creating a powerful fusion reminiscent of a forest growing near the ocean.
‘I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity.’
RICCARDO TISCI, CHIEF CREATIVE OFFICER
Go behind the scenes of the shoot with the cast and crew and experience the moments that brought our vision to life.
Your Adventure
Inspired by the daring spirit of the campaign, play our new game ‘The Hero’ – a journey along a wild and rocky coastline, running to freedom.
