Riccardo Tisci’s Spring/Summer 2021 collection ‘In Bloom’ was brought to life amongst the freedom of the British outdoors through a powerful live performance – a creative collaboration between Riccardo and world-renowned artist Anne Imhof. Music by Eliza Douglas.
As the first luxury brand to partner with Twitch, we created a unique show experience for a digital audience in unprecedented times, hosted by Erykah Badu, Rosalía, Steve Lacy and Bella Hadid.
‘It began with a thought of British summertime; embracing the elements with a trench coat on the beach mixing with the sand and the water. I envisioned the people of this space, like the lighthouse keeper, and a love affair between a mermaid and a shark, set against the ocean, then brought to land.
The circle is hugely symbolic – regrowth, renewal, the circle of life. The collection is called ‘In Bloom’ because I was thinking about regeneration, about dynamic youth, about nature constantly recreating itself, always growing and evolving, always alive. Water is a symbol of that also – of newness, freshness and cleansing. And through water, life grows – water is what allows nature to bloom. Everything is circular.
The collection is focused and refined – one vision, one story. This is the essence of both Burberry’s identity and my own creativity. Reaffirming the codes of Burberry – my codes of Burberry, our DNA.’
The show presents a modern mythology, a contemporary fairy tale. A multifaceted view of Britain – simultaneously rural and urban, spanning earth and ocean, always expressing freedom.
Fashion Meets Art
For the first time at Burberry, Riccardo Tisci has invited an artist to collaborate with him on the show experience. To bring his vision to life, he partnered with the internationally acclaimed artist Anne Imhof, radically bringing together fashion and art – examining tensions at the intersections of togetherness and tradition; the natural and the man-made; the real and the unreal.
As part of Anne Imhof’s art environment, her long-term collaborator, fellow artist and musician Eliza Douglas performs tracks ‘Half of Freud’s Books’ and ‘DNA’ exclusively for Burberry in a film directed by Partel Oliva. Music by Eliza Douglas.
In line with our previous two runway shows, this experience will be certified carbon neutral. Measures will be taken to reduce the presentation’s environmental impact before offsetting any remaining emissions through Burberry’s Regeneration Fund.
We are making a donation to Groundwork South to support conservation efforts and help individuals to connect with nature. These projects work to transform the landscapes and lives of local communities, including those in our show locations.
Discover the looks created by Global Beauty Director Isamaya Ffrench. Fresh, barely-there make-up, showcasing a natural beauty created with the new Essentials Glow Palette.